First, you need a Google Analytics account. If you don’t already have one, register here.
Follow Google’s instructions on setting up a new property in Google Analytics. The website URL you need to enter is the URL of your CloudCast player. It will look something like: https://videoplayer.telvue.com/player/_02qqWgLmQ33dPptCtruqqu2H7hKIH16
Copy/Paste that URL into your Google Analytics to generate a “Property ID”: a snippet of code that looks like UA-XXXXXXXX-X.
Log in to Google Analytics to begin tracking video views. It takes about 24 hours for tracking information to propagate to Google Analytics. You will now be able to see some very granular and interesting stats, such as:
Google Analytics considers video views as “Events”. To display CloudCast viewer information:
In the top right corner of the Google Analytics dashboard, set start and end date of the data to be displayed.
Go to BEHAVIOR → Events → Overview.
At the bottom of this page, under “Top Events”:
1. Track by length of time watched
2. Track by % of video watched (Note: this applies to VOD content only, not live streams)
From BEHAVIOR → Events → Overview:
To filter for Roku views in Google Analytics: