After you have signed up for a custom Apple TV App, there are several things that TelVue will need from you to create your App.
You will receive an online submission form in the email to fill in and submit the required metadata and branding images. If you did not receive the form, please email firstname.lastname@example.org to request. Please be prepared to submit the following:
Branding Images are required for building and submitting your custom TelVue CloudCast Apple TV OTT app to the App Store.
Every app needs a beautiful and memorable icon that attracts attention in the App Store and that stands out on the Apple TV Home screen. Your icon is the first opportunity to communicate, at a glance, your app’s purpose. The App Icons are layered images that create a parallax effect. For your app icons, you’ll provide a pair of 1280px x 768px PNG foreground and background images that will be layered.
App Icon – Foreground – The foreground 1280px x 768px PNG will be the top layer and will be scaled down slightly and centered on the background to create a layered icon with a parallax effect.
App Icon – Background – The background image should be a 1280px x 768px PNG.
Launch Image – A launch image displays when your app starts up. It appears instantly and is quickly replaced with the first screen of your app, giving the impression that your app is fast and responsive. A launch image isn’t an opportunity for artistic expression. It’s solely intended to enhance the perception of your app as quick to launch and immediately ready for use. Launch images are static, and don’t include layers. We recommend the launch image is something like your logo centered with a simple background. Provide either a 3840px x 1440px or 1920px x 720px PNG file.
Top Shelf Image – The top shelf image is an opportunity for added visibility when the user has placed your app in the top row on the Home Screen. When your app is in focus, you can showcase engaging imagery that encourages people to dive into your app for more. The Top Shelf Image should be a visually rich static image. Use it as an opportunity to highlight your brand. Don’t imply interactivity in the static image. The static top shelf image isn’t focusable, so it shouldn’t include elements that make it appear interactive. Provide a 3840px x 1440px or 1920px x 720px PNG file.
The TelVue Connect CMS makes it easy to manage and organize content and live streams on your Apple TV channel. If you are also managing a CloudCast video player through Connect, you can choose to simply have your Apple TV channel mirror the content and organization of your responsive web/mobile player. Alternatively, you can manage and organize content uniquely for your Apple TV channel.
Content for VOD can be drag and drop uploaded to Connect, or one-click uploaded from your HyperCaster, where it will be automatically transcoded in the cloud for streaming. Within Connect, you can enter metadata, organize into Series, Playlists, and Categories, and choose what is published to Apple TV.
During the development process, TelVue may provide one or more BETA revisions of your application for your review and approval. If so, to view these revisions, you will need an Internet-connected Apple TV box and have an Apple TV account (created and managed on apple.com).
To view a BETA app, you’ll need to add the free Apple “TestFlight” app to your Apple TV box. Then you run TestFlight on your Apple TV, and you’ll need to enter the redemption code you get from the BETA invitation email to add your app. It will then load the BETA app on your Apple TV. You will then be able to review your app and branding images for approval before publishing.
Once you have approved the final revision of your App and provided all of the necessary metadata, TelVue will submit your channel for approval to the public Apple TV Store. The time that this process takes is variable, and depends on the currently workload of Apple TV’s quality assurance team. TelVue cannot guarantee that your App will be approved to the public channel store or exactly how long the process will take.