CloudCast supports native viewer analytics and reports so you can more quickly and easily gain valuable insight into your content, viewers, and reach. You can access streaming analytics reports directly in the Connect CMS including the Streaming Analytics Dashboard, Current Viewers Report, and Streaming Analytics US & World Geo Maps.
NOTE: Receiving statistics for the new integrated analytics requires being on the v3 or later CloudCast web player, and latest CloudCast Roku, Apple TV, iOS, and Android apps. TelVue will migrate all customers to the new players and apps by July 1, 2023 so data for the new integrated analytics will begin collecting by then. You do not need to do anything for the migration. Apple TV apps are all already migrated. Fire TV apps will be getting support for the native viewer analytics later in 2023. If you have been using Google Universal Analytics to track viewer statistics, you can continue to do so through the end of June, 2023, at which time Universal Analytics will be sunset by Google and no longer supported.
Streaming Analytics Dashboard
The Streaming Analytics Dashboard displays total viewers, new viewers, total views, viewer trends, views by title, views by app type, filterable by date range, live and/or VOD, and app type. It is intended for reporting viewership over time periods such as the current or last year, quarter, month, week, or yesterday. Note it can take up to 24 hours for recent data to show in the reports, so the Dashboard is not intended for reporting on today. To access your Streaming Analytics Dashboard, go to Administration –> Reports –> Streaming Analytics Reports –> Streaming Analytics Dashboard. You can switch to the other report types from the “switch to” pulldown in the upper right.
Streaming Analytics Dashboard Filters
The Streaming Analytics Dashboard can be filtered on:
- Dates: Select a date range (start and end date), maximum of 14 months.
- Video Type: Allows filtering on VOD vs. Live videos. From the pulldown select All for all video types, Video On Demand for just VOD, or Live Streams for just Live.
- App Type: Allows filtering on app types including Web, iOS, Android, Roku, Apple TV. From the pulldown use the checkboxes to Select All, or one or more of Apple TV, Roku, Web Player, iOS, Android. The selected apps are displayed and can be removed from the filter by clicking the x. You can use this filter for example to run a report on just OTT app, just mobile, or just the web for example.
The Streaming Analytics Dashboard includes a number of reports as follows.
Streaming Analytics Dashboard Viewers
Displays Total Viewers, New Viewers, and Total Views, as well as the Total Views and Total Viewers trend over the date range selected. Total Viewers includes new and return viewers. New Viewers are viewers who viewed videos for the very first time on any of your apps. Note that a new viewer on your Apple TV app and Roku app in the same time period will count as two New Viewers. Totals Views are the total count of video plays (starting a video) in the time period.
Streaming Analytics Dashboard Titles
Displays the top 25 Video Titles watched over the time period including Total Views, Total Viewers, Average Seconds Played, and Average Video Percentage Played per title. The default is to sort by most viewed. You can change the sort order clicking on any of the columns. Video Percentage Played tracks whether a viewer watches past the 10%, 25%, 50%, 75% marks, and the average reflects that across all views. An Average of 0% could mean that no viewer watched past the 10% mark. If more than 25 videos were viewed in the time period, a link will display to view the Title report for all videos, not just the top 25.
Streaming Analytics Dashboard Apps
Displays a pie chart with the percentage breakdown of viewers by device/app type. Hover over a section to see more details include the number of viewers for that app type.
Streaming Analytics US & World Geo Maps
The Streaming Analytics US & World Geo Maps display viewer locations by US Cities and World Countries respectively. To access go to Administration –> Reports –> Streaming Analytics Reports –> Streaming Analytics US (or World) Geo Maps. You can switch to the other report types from the “switch to” pulldown in the upper right. The Geo Map reports support the same filters as the Streaming Analytics Dashboard. From either of the Geo Map reports, you can switch to the other report types from the “switch to” pulldown in the upper right.
Streaming Analytics US Geo Map
Displays a geo bubble chart indicating in which US cities viewers watched your videos. Larger bubbles indicate more viewers. Hover over a bubble to get more information including the total viewers. The lower right shows a scale of viewers by bubble size for an approximation.
Streaming Analytics World Geo Map
Displays a geo bubble chart indicating in which countries viewers watched your videos. Larger bubbles indicate more viewers. Hover over a bubble to get more information including the total viewers. The lower right shows a scale of viewers by bubble size for an approximation.
Current Viewers Report
The Current Viewers Report displays the total viewers and viewer world-wide locations for the most recent 30 minutes. This report can be useful to gauge viewership during an important live event for example. To access your Streaming Analytics Dashboard, go to Administration –> Reports –> Streaming Analytics Reports –> Current Viewers Report. The report does not refresh automatically, you need to refresh the browser page to refresh the data. Don’t refresh the page too quickly (i.e more than once every few minutes) to avoid getting temporarily blocked from data access. You can switch to the other report types from the “switch to” pulldown in the upper right.