Track CloudCast Views in Google Analytics

First, you need a Google Analytics account. If you don’t already have one, register here.

After you log in to your Google Analytics account, go to the Admin tab, and you’ll see your unique “Property ID”: a snippet of code that looks like UA-XXXXXXXX-X.

  1. Copy that code
  2. Log in to connect.telvue.com.
  3. Go to Administration → VOD Players (To track views on your Roku app, go to Admin → Roku Apps.)
  4. Choose the VOD player you want to track, and open the Edit pane
  5. From the left Nav, select Player (or Roku App, for Roku)
  6. Right under the Name of that player, there is a field for Google Analytics Tracking Code
  7. Enter the code in that field, and Save

Log in to Google Analytics to begin tracking video views.  Google Analytics considers video views as “events”, and offers up information in three categories: Video Plays, Seconds Played, and Percentage Played.

Google Analytics reporting is fast and frequent. You will now be able to see some very granular and interesting stats, such as:

  1. Audience engagement, behavior
  2. Device and browser used
  3. Where your audience is located
  4. And a host of other fascinating detailed viewer data about your CloudCast player, and each video in it.

Here are some frequently-asked questions you can answer by drilling down into the vast amount of data provided by Google Analytics.

Choose the time interval

In the top right corner of the Google Analytics dashboard, set start and end date of the data to be displayed.

How many people are watching?

  • From the left Nav in your Google Analytics dashboard, go to BEHAVIOR → Events → Overview. This displays a graph of ALL events over time, which includes video plays, % of videos watched, and number of seconds a video played.
  • To isolate just the “Video Plays”, click on “Video Plays” link from the event category list, on the bottom right of this page.
  • To display videos by title, click on Event Action

How long are they watching?

1. Track by length of time watched

  • From BEHAVIOR → Events → Overview, click on “Seconds Played” link. This gives you the overall viewing times of all videos.
  • To sort by video title: Select Secondary Dimension → type Event Action in the search field, to add that column to the chart.
  • The “Avg. Value” column displays the average viewing time, in seconds, for that particular video.

2. Track by % of video watched (Note: this applies to VOD content only, not live streams)

  • From BEHAVIOR → Events → Overview, click on “Percentage Played” link.
  • To sort by video title: Select Secondary Dimension → type Event Action in the search field, to add that column to the chart.
  • The “Avg. Value” column displays the average percentage of that video that was watched.

Where is the audience?

From BEHAVIOR → Events → Overview:

  • Click “Event Action” under the “Top Events” section
  • Click the video/stream name in the table that appears on the right
  • In the page that follows, there’s a table at the bottom that has just a single row for the video name (the primary dimension). Change the primary dimension to “City” instead by clicking the small arrow next to “Event Action” link right above the table.
  • This shows a breakdown of the video plays by city, within the given time range selected.

What devices are the viewers using?

  • From the left Nav in your Google Analytics dashboard, go to AUDIENCE → Mobile → Overview. This displays a chart showing Desktop, Tablet, Mobile. How many session, how long, etc.
  • AUDIENCE → Technology → Browser & OS: displays browser use.

Export the Analytics report

  • Any Google Analytics report can be exported in multiple formats if needed.
in Cloud FAQs

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